Free Word Counter
Paste your script, hook, or caption and get an instant word, character, and sentence count plus estimated talk time — built for UGC creators and short-form marketers timing a video before they shoot it. Once your script's tight, run it through Creetr to turn it into a real UGC ad in minutes.
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Words
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Characters
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Sentences
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Read time
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Speaking time
About the Word Counter
Free word counter with no signup — count words, characters, sentences, and estimated talk time for scripts, captions, and UGC video ad hooks.
Every calculation and generation runs entirely in your browser - free, instant, nothing uploaded. The hard part is what comes next: filming it. Once your word counter is ready, Creetr shoots it with an AI actor and exports a ready-to-post ad in about two minutes - no camera, no creator fees.
Turn this into a real UGC video ad
Paste a product link, pick an AI actor, and Creetr generates a ready-to-post ad.
Frequently asked questions
How many words is a 30-second UGC video script?+
About 75-90 words at a natural, conversational speaking pace (roughly 150 words per minute). Fast-paced hook-heavy scripts can push toward 100 words, but if your script tops 90 for a 30-second ad, you're probably talking too fast for viewers to follow.
How do I calculate talk time from a word count?+
Divide your word count by your speaking rate to estimate talk time. A common speaking rate for UGC actors is between 130 and 160 words per minute, meaning a 100-word script will typically take around 40 to 45 seconds to deliver. This calculation helps you gauge the length of your video. Remember, the Creetr editor provides an auto-estimation of talk time as you write your script, allowing you to make adjustments and ensure your content fits within desired durations before you even start recording.
What's an ideal word count for a video hook?+
Aim for a video hook of 8-15 words, or under 3 seconds spoken, to capture attention immediately. This short timeframe is crucial because viewers decide whether to keep watching within moments, and every word beyond this limit increases the risk of them scrolling away. Focus on delivering a strong pattern interrupt or a clear promise of value right from the start, eliminating any unnecessary phrasing. Your hook needs to be impactful and direct, ensuring it lands before a viewer's attention drifts.
Does word count affect video ad performance?+
Yes, word count indirectly affects video ad performance by impacting clarity and viewer retention. Scripts exceeding 150 words for a 30-45 second ad often lead to a rushed delivery, which can undermine viewer trust and comprehension – crucial elements for driving conversions with AI-UGC ads. Conversely, shorter, more concise scripts tend to perform better on platforms like TikTok and Reels, as they are more likely to keep viewers engaged and maintain their attention throughout the ad. Focusing on a clear, impactful message within a reasonable word count is key to maximizing your ad's effectiveness.
Is this word counter free and does it require signup?+
Yes, it's completely free with no account, email, or signup required. Paste your text, get instant counts, and use it as many times as you need while drafting scripts, captions, or ad copy.