Free UGC Rate Calculator

About the UGC Rate Calculator

Free UGC rate calculator for creators and brands. Get a fair per-video price based on usage rights, exclusivity, and revisions in seconds — no signup.

Every calculation and generation runs entirely in your browser - free, instant, nothing uploaded. The hard part is what comes next: filming it. Once your ugc rate is ready, Creetr shoots it with an AI actor and exports a ready-to-post ad in about two minutes - no camera, no creator fees.

Frequently asked questions

How much should I charge for a UGC video?+

You should charge between $150-$400 for a 15-30 second UGC video if you have proven results, and $50-$150 if you're just starting out. Consider your experience and the quality of your past work when setting your base rate. Remember to add fees for usage rights, exclusivity, and revisions, as these can significantly increase the total cost for the brand, often doubling the initial price. Think about how the brand will use your video and for how long to determine the appropriate usage and exclusivity fees.

What's the difference between organic UGC and whitelisted/paid usage?+

Organic UGC is content you can use for organic posts and campaigns, but not as paid ads; paid usage grants you the right to run the content in advertising campaigns for a defined period, typically for an additional fee that reflects the broader reach and impact of ad placements; whitelisting takes it a step further by allowing you to post the content directly from the creator's social media account, leveraging their existing audience and credibility, which comes with a higher cost due to the added benefit of borrowing their account's equity and engagement.

Should exclusivity change my UGC rate?+

Yes, exclusivity absolutely impacts your UGC rate by limiting your ability to partner with competing brands for a defined period, which directly affects your overall earning potential. When you agree to exclusivity, you're essentially reserving your content and audience for a specific brand, preventing you from monetizing those same assets with their rivals. This restriction often justifies a higher rate for the exclusive content because the brand is paying for that dedicated focus and the competitive advantage it provides them. The standard markup you can expect for this exclusivity typically ranges from 25% to 75%, a figure that fluctuates based on how competitive the product category is and the duration of the exclusivity agreement, with common periods being 30, 60, or 90 days.

How many revisions should be included in a UGC rate?+

Most creators bundle 1–2 rounds of revisions into the base price to cover minor tweaks and ensure your content meets your vision. This typically includes adjustments to pacing, text overlays, or minor edits to the footage. If significant changes are needed, such as reshooting entire scenes or a complete overhaul of the concept, it's best to discuss additional fees. Expect to pay an extra $25–$75 per round for these more extensive revisions, as they require a creator to invest additional time and resources beyond the initial scope. This approach ensures fairness for both you and the creator, acknowledging the effort involved in substantial edits.

Is it cheaper to hire a UGC creator or use AI-generated UGC ads?+

Hiring a UGC creator is generally more expensive than using AI-generated UGC ads for unlimited campaigns. A single creator video, factoring in usage rights, can cost between $200 and $600 or more, often requiring additional licensing and exclusivity fees. In contrast, AI UGC tools like Creetr offer a predictable flat monthly fee to generate an unlimited volume of scroll-stopping video ads. This eliminates the complexities of negotiating with creators, waiting for reshoots, and managing recurring usage-rights renewals, providing a more cost-effective solution for ongoing ad creation.