Free UTM Link Builder
Tag every TikTok, Reel, and Story link so you know exactly which UGC ad, hook, or creator drove the click. Build the link here, then turn the winning hook into a real UGC video ad in Creetr.
Your tracked link
https://example.com?utm_source=tiktok&utm_medium=ugc
About the UTM Link Builder
Free UTM builder for UGC and short-form video ads. Add source, medium, campaign, term & content tags in seconds, no signup, copy-ready link.
Every calculation and generation runs entirely in your browser - free, instant, nothing uploaded. The hard part is what comes next: filming it. Once your utm link builder is ready, Creetr shoots it with an AI actor and exports a ready-to-post ad in about two minutes - no camera, no creator fees.
Turn this into a real UGC video ad
Paste a product link, pick an AI actor, and Creetr generates a ready-to-post ad.
Frequently asked questions
What is a UTM link and why do UGC ads need one?+
A UTM link is a standard URL with added tracking parameters that tell you precisely where your website traffic originates. For your short-form video ads on Creetr, using UTM links is essential because it allows you to pinpoint which specific creator, video variation, or campaign element is generating clicks and conversions. When you're testing multiple ad creatives and hooks, as is common with UGC ads, this granular data is invaluable for identifying top performers. This enables you to make informed decisions about scaling successful ads and optimizing your ad spend, ensuring you invest resources in what truly resonates with your audience and drives results.
What's the difference between utm_source and utm_medium?+
utm_source identifies the specific platform where your traffic originates, while utm_medium categorizes the type of channel used to deliver that traffic. Think of utm_source as the exact location, like "TikTok," "Instagram," or "Facebook," telling you precisely which platform is sending visitors to your ads on Creetr. utm_medium then describes the nature of that traffic, such as "paid-social" for advertisements, "organic" for unpaid posts, or "influencer" for collaborations. Combining them, for example, source=TikTok and medium=paid-social, clearly indicates you're looking at the performance of paid advertising specifically on TikTok, distinguishing it from organic content or other paid channels. This granular tracking helps you understand which platforms and how you're reaching your audience most effectively.
Should I use utm_content to track different UGC creatives?+
Yes, utm_content is the perfect parameter for tracking distinct UGC creatives. You can use it to clearly identify what you're testing, such as the creator's name, a specific hook variation (like "hook-testimonial-v2"), or a unique ad ID. This allows you to directly compare the performance of different UGC videos running within the same campaign, giving you actionable insights without the complexity of setting up entirely new campaigns for each creative variation. This granular tracking helps you understand which specific UGC elements resonate most with your audience and drive better results.
Will UTM parameters break my landing page or slow it down?+
No, UTM parameters will not break or slow down your landing page. They are simply pieces of text added to the end of your URL, following a question mark, and they have no impact on your page's loading speed, search engine optimization, or overall functionality. Tools like GA4, Meta, and TikTok Ads Manager are designed to read these parameters from the URL once a visitor arrives, allowing you to track campaign performance without any technical disruption. You can confidently use them to understand where your Creetr video ad traffic is coming from and how it's performing.
Do I need a different UTM link for every ad account or creator?+
Yes, you should use a different UTM link for every ad account or creator to ensure clear and actionable reporting. This allows you to precisely track the performance of individual campaigns, platforms, and creatives. By setting `utm_campaign` for your overarching marketing effort (like "summer-sale"), `utm_source` and `utm_medium` for the platform (e.g., "facebook" and "paid-social"), you can then use `utm_content` or `utm_term` to identify the specific creator or ad variation. This granular tracking means each unique ad or creator will appear as a distinct row in your analytics dashboard, providing you with the detailed insights needed to optimize your spending and understand what's truly driving results on Creetr.