HeyGen pricing (2026)
HeyGen pricing starts at $29/mo for its cheapest paid plan, and it does offer a free tier (3 videos per month, 1 minute max each, 1 custom digital twin, 500+ stock avatars — exports are watermarked.).
HeyGen is an AI avatar video platform used mostly for talking-head explainers, training videos and localisation. Pricing is credit-based, and the credits are consumed per minute of video at different rates depending on which avatar model you use.
HeyGen plans and costs
| Plan | Price | What you get |
|---|---|---|
| Free | $0/month | 3 videos/mo, 1 min max, watermarked |
| Creator | $29/month$24/mo billed yearly | 600 credits/mo, 30 min max video, 1080p, voice cloning, no watermark |
| Pro | $49/month | 1,000 credits/mo, 4K export |
| Business | $149/month | 1,500 credits/mo, 60 min max, 5 digital twins, +$20 per extra seat, SSO |
| Enterprise | Contact sales | No duration cap, multi-workspace, SCIM, dedicated support |
Prices read from HeyGen’s pricing page on 2026-07-22. Vendors change pricing often — check the source before buying.
Has a free plan
3 videos per month, 1 minute max each, 1 custom digital twin, 500+ stock avatars — exports are watermarked.
Watch out for
Credits burn per minute and different avatar models cost different rates (Avatar IV/V runs ~20 credits/min), so a 600-credit plan is far less video than it sounds. Business charges +$20 per additional seat.
How this compares to Creetr
HeyGen is built for corporate talking-head video — training, explainers, localisation. Creetr is built for one job: short vertical UGC ads that look native to TikTok and Reels. If you want a spokesperson reading a script, HeyGen is stronger. If you want scroll-stopping ad creative with hooks, captions and a competitor ad spy, Creetr starts free and paid plans begin at $9/week versus HeyGen's $29/month.
Try Creetr freeHeyGen pricing FAQ
Does HeyGen have a free plan?+
Yes, Creetr offers a free plan so you can start creating short-form video ads right away. This plan includes a generous allowance of 3 videos per month, each up to 1 minute in length, allowing you to experiment with different ad concepts and formats. While exports will include a subtle watermark to indicate it's from our platform, you'll still get a feel for the quality and ease of use. Additionally, you can create 1 custom digital twin to personalize your video content, making your ads stand out.
How much does HeyGen cost per month?+
HeyGen offers tiered monthly pricing to suit your content creation needs, starting with the Creator plan at $29 per month, which drops to $24 per month when you choose annual billing. For more advanced features and higher usage limits, the Pro plan is available at $49 per month. If you require extensive customization and dedicated support for larger-scale operations, the Business plan is priced at $149 per month. Each plan provides access to HeyGen's AI video generation tools, allowing you to create engaging short-form video ads efficiently.
Why do HeyGen credits run out so fast?+
Your HeyGen credits are used based on the length of the video you generate and the complexity of the avatar you choose, with premium avatars consuming more credits per minute than standard ones. This means a 600-credit Creator plan won't equate to 600 minutes of video because each minute of generated content, especially with advanced avatar features, has a specific credit cost. Think of it like choosing a higher-quality graphic or animation – it requires more resources. We recommend monitoring your credit usage within the platform to better estimate how long your credits will last based on your typical video length and avatar selection.