Pictory pricing (2026)
Pictory pricing starts at $29/mo for its cheapest paid plan, and there is no free plan.
Pictory turns scripts, blog posts and long videos into short branded videos, aimed largely at content marketers. Plans are sold in video minutes plus AI credits, with a meaningful discount for annual billing.
Pictory plans and costs
| Plan | Price | What you get |
|---|---|---|
| Starter | $29/month$25/mo billed yearly | 200 video min/mo, 5GB storage, 1 user, 1 brand kit, 100 AI credits/mo |
| Professional | $59/month$35/mo billed yearly | 600 video min/mo, 20GB storage, 5 brand kits, 500 AI credits/mo |
| Team | $199/month$119/mo billed yearly | 1,800 video min/mo, 100GB storage, 3+ users, 10 brand kits |
| Enterprise | Contact sales | Custom minutes and storage, 10+ users, unlimited brand kits |
Prices read from Pictory’s pricing page on 2026-07-22. Vendors change pricing often — check the source before buying.
No free plan
Pictory requires a paid plan to use.
Watch out for
No free tier — only a limited trial. Annual plans bill the full year upfront, and the headline discount (Professional drops from $59 to $35) only applies to that yearly commitment.
How this compares to Creetr
Pictory is a text-to-video and repurposing tool built on stock footage and voiceover; it does not produce a human-style creator performing to camera. Creetr generates an AI actor delivering your hook, which is the format that actually performs as a UGC ad. Creetr also starts free, where Pictory requires a paid plan from $29/month.
Try Creetr freePictory pricing FAQ
Is there a free version of Pictory?+
No, Creetr does not offer a permanent free version of Pictory; you'll need a paid plan to access its full capabilities. While there isn't a free tier, you can explore Pictory's features through a free trial, allowing you to experience its AI-powered video creation tools firsthand before committing to a subscription. This trial period is designed to give you a practical understanding of how Pictory can help you generate short-form video ads efficiently. Once the trial concludes, you can choose from various paid plans, starting with the Starter plan, which is priced at $29 per month or $25 per month when billed annually, to continue creating professional-quality videos for your campaigns.
How much does Pictory cost per month?+
Starter is $29/month, Professional is $59/month and Team is $199/month. Annual billing lowers these to $25, $35 and $119 per month respectively.
What counts as a video minute in Pictory?+
Video minutes in Pictory represent the total duration of videos you create or process within your monthly subscription. Your Starter plan provides you with 200 video minutes each month, allowing you to generate and edit a substantial amount of short-form video content for your Creetr campaigns. This means you can create multiple short ads or process several longer pieces of content up to that combined minute limit. Understanding your video minute usage helps you plan your content production effectively to maximize the value of your subscription.